For instance, let's say you own a bookstore. Each month you could produce a magalog that you send to your best customers. You could include book reviews, columns of prominent book publishers who discuss upcoming titles and a list of best sellers. You want to include copy that your customers will find valuable. But you can also sell advertising to businesses that compliment yours. For instance, you could partner with the video store down the street and sell them an ad to promote their business while helping defray some of the costs of publishing your magalog. If you sell enough advertising to noncompeting, complimentary businesses then you could have your entire magalog paid for before you print it; then you only reap the results of your sales.

If you own a retail store, you should seriously consider using a catalog or magalog to market your products.